WHY DO WE USE COOKIES AND ANALYSE BROWSING DATA?

We use cookies on this website. If you browse our website without deactivating cookies, you are consenting to their installation.

What is a cookie?

A cookie is a file that websites send to devices that connect to them. Although cookies are often only used for technical purposes, they can also store and recover information about the browsing habits of a user or a device and, depending on the information they contain and the way in which they use your computer or device, they can be used to recognise the user.

Some cookies are controlled and managed by the website owner (known as ‘proprietary cookies’) and others are controlled by third parties (known as ‘third party cookies’). This second type provides a tool or feature integrated into the website.

Some cookies are deleted at the end of a browsing session (session cookies), whereas others continue to be stored on users’ computers and devices and can be accessed for a longer period of time (persistent or stored cookies).

What types of cookies do we use and what are they for?

On this website we use the following types of cookies:

1.Technical cookies, essential for the provision of services

We use technical cookies in order to provide the services requested by our users. These cookies are essential when browsing and to use the different options and services on the website. For example, they are used to control traffic and communicate data, identify the session, access restricted areas, remember information provided by the user at each stage of the booking process, and to use security elements during browsing.

2. Personalisation cookies

In order to optimise browsing experience on our website, we use personalisation cookies that allows us to configure the website and services in accordance with the user’s preferences or general characteristics of their computer or device, for example, the browser and version used, operating system installed, etc.

These cookies are used, for example, to remember the parameters chosen by the user during their visits, to tailor the website content according to their language or location. The location is deduced from their IP address and the location of their Internet provider. Therefore, we cannot at any time know the precise location of a user.

3. Analytical cookies

Analytical cookies can measure and analyse website activity and create user browsing profiles.

We use cookies provided by GOOGLE ANALYTICS and CRAZYEGG to compile anonymous cookies that allows us to understand how users in general use our website, in order to improve it and adjust it in line with the preferences of our users.

GOOGLE ANALYTICS is a tool provided by the company Google, Inc., 1600 Amphitheatre Parkway. Mountain View, CA 94043. USA. You can find out more about how GOOGLE ANALYTICS work and the cookies used by this service through the following links:

 

You can deactivate GOOGLE ANALYTICS cookies by installing onto your browser the opting out tool created by Google available through the following link: https://tools.google.com/dlpage/gaoptout?hl=es

CRAZYEGG is a tool provided by the company Crazy Egg, Inc., with registered headquarters at
16220 Ridgeview Lane, La Mirada, CA, 90638, USA. You can find out more about how CRAZYEGG works and the cookies used by this service through the following link: https://www.crazyegg.com/privacy (in English).

You can deactivate CRAZYEGG cookies by following the instructions provided by Crazy Egg, Inc. through the following link: https://www.crazyegg.com/opt-out

Typically, the following browsing data can be analysed:

  • The provider’s domain name (PSI) and/or IP address used to access the web. For example, a user of provider xxx will only be identified with the domain xxx.es and/or the IP address. This way, we can compile statistics about the countries and services that most regularly visit our website.
  • The date and time our website is accessed. This allows us to find out the busiest times when lots of people are viewing our site and to make any adjustments required to avoid saturation during ‘rush hours’.
  • The Internet address containing the link that forwarded the user to our website. Thanks to this information, we can find out how effective the different banners and links that take users to our server are, in order to promote those offering the best results.
  • The daily number of visitors to each section. This allows us to know which areas are the most popular and to increase and improve their content, so that users obtain a more satisfactory result.

4. Advertising cookies

We use advertising cookies to manage our advertising spaces. These cookies allow us to manage these spaces using technical criteria such as content edited or the frequency with which adverts are shown.

When you are browsing, third party cookies of this sort might be installed, identified as follows (Note: Since we do not control them, we accept no responsibility whatsoever regarding the content and veracity of information and privacy policies pertaining to these cookies)

  • COMPANY NAME, ADDRESS, LINK TO THE THIRD PARTY’S PRIVACY POLICY OR COOKIES.

 [In the event that behavioural – remarketing types of advertising cookies are used]

We also use cookies capable of analysing the browsing habits of users in order to create specific profiles and display customised advertising according to these profiles.

To ensure our on-line advertising is relevant, we sometimes use selective online advertising programmes in order to promote our website and ensure maximum efficacy for the advertising displayed. The partner companies that participate in these programmes can show you advertising based on your likes and interests deduced from the information generated when you browse our website or those of third parties who also participate in the programme. To this end, these partner organisations might install a cookie on your browser to identify it as part of the relevant audience. They can also detect whether you previously visited our website using a tracing cookie installed by our site.

You can find out more about online behavioural advertising and how to manage the privacy settings on your browser to reject this type of processing at www.youronlinechoices.eu

When browsing, selective advertising cookies from third parties might be installed, identified as follows (note: since we do not control them, we cannot be held responsible in any way for the content and veracity of the information and privacy policies pertaining to said cookies)

  • COMPANY NAME, ADDRESS, LINK TO THE THIRD PARTY’S PRIVACY POLICY OR COOKIES.

Are cookies anonymous?

Cookies do not contain information that in itself allows a specific user to be identified. As for us, the information obtained can only be linked with a specific user if said user is identified on the website. If this is the case, said details will be incorporated onto personal information files that are managed by the owner of this website and which will be processed for the purposes set out in this cookies policy, complying at all times with the requirements of current legislation regarding the protection of personal data. At any time, affected users may exercise their rights to access, rectify or cancel their personal information, or to oppose its processing, as indicated in the privacy policy of our website.

How can I manage cookies?

Website users can choose not to receive cookies, to delete them, or to be informed about their installation using their browser settings. To find out how to manage cookies on your browser, please check its help section.

To help you out, below are a few links to information provided by the developers of all the major browsers regarding the management of cookies:

 

Should you deactivate cookies, you might not be able to use all the functions and features of this website.

To deactivate the use of third party advertising cookies, users can also visit the opting out page of the Networking Advertising Initiative or NAI. Page in English: http://www.networkadvertising.org/managing/opt_out.asp).

 

© 2019 All Rights Reserved Hotel Tropicana - Legal Advice
We use cookies to ensure that we give you the best experience on our website and to analyse how you use it so that we can improve and customise our contents and advertising. You can always disable cookies; otherwise, we will assume you are happy receiving them as they are.